An exploration of the corporate site. Every concept keeps the current palette and uses the logo unmodified (full or mark-only). Each one is a working HTML prototype, so open them, scroll and click around. None is meant to be final. The goal is to find which ideas you want to push further.
The lime line starts at the mark and carries the whole scroll. The hero follows the visitor's local time (headline and glow change; navy stays), with your own line "La salud no tiene horario. Nosotros tampoco." The line loops all the way around the 24-hour ring, then passes a 26-country dot map generated from img/nosotros/mapa.png, a duotone team photo, and the impact calculator (financiador / prestador). It ends at the audiences, real client logos, awards, and the phone-shaped CTA.
/product./product already moves toward big type, dark surfaces and stat chips. The market reads that as modern.The mark's single stroke keeps going. As you scroll, one lime line draws itself down the page and stops at "stations" (1 min, 95%, 500 doctors, 26 countries). It ends by tracing the phone shape around the CTA. "Estás en línea con un médico" works both as "online" and "on the line".
The site reads the visitor's local time and re-themes itself: navy at night, violet at dawn, paper at noon, pink at dusk. The copy changes too ("Son las 03:14. Tu pediatra duerme. Nuestros médicos, no."). 24/7 stops being a claim and becomes something you notice. Includes a 24-hour story ring and live world clocks.
The homepage is an incoming call from "Llamando al Doctor…". Answer it and the site becomes a video-call screen with a chat that asks who you are (patient, doctor, payer, provider, travel, company) and shows only what matters to you. Hanging up asks you to rate the call, just like after a real consultation.
The site is laid out like a medical document: prescription pad ("Rp/"), diagnosis table, numbered indications, clinical history with the founder's story, vitals and a signature line. Lime becomes a highlighter on paper and pink a rubber stamp. The warmest and most human of the six.
For payers and providers, healthcare shown as infrastructure: a live console (simulated), a KPI strip, an impact calculator built on your 30–40% savings figure, the three care models as stacked bars, and the API/SLA story from /product/tech.
Not a page but the design language the others share: three rules taken from the mark (continuous stroke, U-turn, signal dot) applied to icons, a "connecting" loader, buttons, color ratio and type, plus the patient app redrawn with them. This is the bridge to your other UIs.
| Concept | Out of the ordinary | Brand fit | B2B clarity | Patient warmth | Build effort | Mixes well with |
|---|---|---|---|---|---|---|
| 01 La Línea | ●●●●● | ●●●●● | ●●●●● | ●●●●● | Medium | 02, 05, 06 |
| 02 Siempre despiertos | ●●●●● | ●●●●● | ●●●●● | ●●●●● | Low–medium | 01, 04 |
| 03 Llamá | ●●●●● | ●●●●● | ●●●●● | ●●●●● | Medium–high | any (as entry) |
| 04 Receta | ●●●●● | ●●●●● | ●●●●● | ●●●●● | Low | 02 |
| 05 Sala de control | ●●●●● | ●●●●● | ●●●●● | ●●●●● | Medium | 01, 03 |
These are ingredients as much as directions. For example: 03's call as the entry, 01's line as the scroll narrative, 05's calculator on the payers page, and 06 as the system underneath. Tell us what you love, what you'd drop, and anything that feels off-brand.
Once your Figma files are connected, we'll align the chosen direction with the existing guidelines (spacing, components, app screens). Then we'll build it out across the real pages (patients, doctors, payers, providers, travel, companies, about) in ES / EN / PT.